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Galleria Department Store - Popup Stores

CJS hopes to continue collaborating with Optoma and has plans to explore the high-end 4K home cinema projector market in conjunction with their AV products.
Case Study
Industry
Department Store
Region
Seoul, Korea Seoul, Korea
Solution
L1+, D2, and ZH406ST
Product Used
Client
Corporate Name
CJS Co., Ltd.
Corporate Introduction
Founded in 1998, CJS Co., Ltd. has grown steadily based on talented people, information, and sales skills, starting with the distribution of PC peripherals. Currently, they are manufacturing servers and industrial PCs, and supplying SSDs, HDDs, ODDs, and more to companies such as Naver and Daum/Kakao. Additionally, they are leading domestic AV market by exclusively importing and distributing products from world-renowned audio device brands - Klipsch Group and Paradigm Group.
Challenge

CJS has received a request to participate in the popup stores operated by brands Klipsch, McIntosh, and B&W, which they manage, and Optoma is supporting the installation of their products. The L1+ and D2 have been set up for demonstration at the Galeria Department Store's Luxury hall in Gangnam, while the ZH406ST has been installed for demonstration at the Galeria Department Store's Gwanggyo branch.

Solution

The L1+, D2, and ZH406ST models provide sharp, bright, and vivid visual effects, making them an excellent choice for movies, music enjoyment, or gaming.

The stylish L1+ projector is Optoma's eco-friendly 4K ultra-short-throw projector that's easy to install in any small space. It utilizes environmentally friendly 4LEDs to reproduce vibrant and crisp colors.

The D2 is Optoma's latest 4K ultra-short-throw laser projector, gaining popularity for its versatility. It supports easy mobility, simple setup, and various input/output ports, allowing connections to a wide range of AV devices like soundbars, amplifiers, and active speakers.

On the other hand, the ZH406ST excels in short-throw projection capabilities, making it ideal for places where securing a long projection distance is challenging. It can project a large screen of up to 300 inches even in tight spaces. Additionally, it utilizes eco-friendly and stable laser illumination, making it a suitable choice for long-term use without the need for frequent maintenance.

Achievement

When using the TV, the bright screen of the TV does not overshadow the audio products being showcased in the popup store. The D2 and L1+ have been well-suited for the limited space, taking advantage of its design to address the space constraints. It's regrettable that equipment to block lighting or CLR screens couldn't be used due to the nature of popup stores in department stores. The ZH406ST adequately filled the large screen at the Gwanggyo branch, even in bright lighting conditions, ensuring that content was displayed effectively.